Expertise

I built these skills in the field, not in training. 20 years across 15+ agencies and clients, in environments of increasing complexity — from single-country trafficking to multi-entity industrialization. This page shows what I can do, with the concrete tools that back it up.

Tracking & Ad Operations

Tracking is the foundation. From tag plans to go-live, through quality control and yield management. This has been my job since 2008. If the tags don't fire correctly, everything that follows is wrong.

  • Tag plans and international naming conventions
  • Multi-platform campaign setup and trafficking
  • Yield management and fill rate optimization
  • Ad inventory architecture design from scratch
  • QA and integration quality control
  • Tag monitoring and anomaly detection
  • Large-scale multi-country campaign management (up to 27 countries)
Google Ad Manager DCM / Campaign Manager Sizmek Atlas Weborama Tradedoubler Bluestreak

Data Management & Transformation

This is what sets me apart from a typical Ad Ops profile. Centralizing multi-source data, reconciling it, making it all line up. I started by pulling data out of email reports because there was no API, and ended up leading the ETL migration for a CAC 40 group.

  • ETL solution migration and setup
  • Multi-source connection and reconciliation (6+ sources)
  • Automated placement matching via naming conventions
  • OTV feed ingestion and non-digital data
  • Daily reprocessing and pipeline automation
  • Custom tool development (parsers, builders)
  • Econometrics data consolidation
Adverity Datorama PHP / MySQL APIs (Meta, Google, Weborama) Advanced Excel Automated parsing

Analytics & Reporting

Data is useless if nobody looks at it. From GA4 implementation to Looker Studio dashboarding to privacy compliance — this is the end of the chain that turns collected data into something people can actually act on.

  • GA4 and Piano Analytics implementation and support
  • Looker Studio dashboard creation
  • CMP compliance monitoring (OneTrust) for 30+ entities
  • Server-to-Server, CAPI, Privacy Sandbox workshops
  • Centralized analytics license management
  • Cross-platform reconciled reporting
  • Performance analysis and optimization recommendations
Google Analytics 4 Piano Analytics Looker Studio OneTrust CAPI Privacy Sandbox IAS DoubleVerify MOAT Server-to-Server Nielsen OCR

Team Leadership & Change Management

I've trained teams from 1 to 8 people, on-site and remote, in France and India. What works: clear processes, documentation, and a lot of patience. The goal is always the same — make people autonomous so the system holds without me.

  • Skills assessment and gap identification
  • Structured training programs tailored to context
  • Operational documentation and procedures
  • Direct and indirect management (up to 8 people)
  • Offshore team coordination (India)
  • Strategic advisory (RFP, monetization strategy)
  • Change management during tool migrations
JIRA Asana SharePoint / Teams Documentation Playbooks Training

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